Our Story
A Story That Began
With Family
CareAlert was founded on a simple but powerful belief — everyone deserves to feel safe at home. Since 2005, we've been helping Australian families protect the people they love most.
20+ Years of protecting Australians
100,000+ Families supported nationwide
35+ Years of safety expertise
Mother and daughter — the heart of CareAlert
Before Technology Changed Everything
This Is What Personal
Safety Used to Look Like

It's hard to believe — but not so long ago, local councils were handing out blow whistles to elderly residents living alone. If they fell, their only option was to blow as hard as they could and hope a neighbour happened to hear them through the walls.

No monitoring. No GPS. No guarantee of help. Just a whistle — and a hope.

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This is exactly the world that motivated Mike Steele to build CareAlert. A world where the elderly deserved far better than a whistle and a hope — and where technology could finally deliver it.
How It Started
Built on Love, Family
and 35 Years of Safety

CareAlert is a proudly Australian, family-owned business — and it was family that started it all.

Founder Mike Steele spent over 35 years as one of Australia's most passionate safety advocates, earning the nickname "The Safety Switch King" for his tireless work driving the nationwide adoption of safety switches that have saved countless Australian lives.

But it was a personal moment — searching for a reliable, affordable personal alarm for his own elderly mother — that changed everything. Mike looked at what was available and wasn't satisfied. The options were either too expensive, too complicated, or too unreliable. So he did what any determined father and son would do.

He built something better. In 2005, CareAlert was born.

"When I searched for a solution for my own elderly mother, I found most options were expensive and complicated. I knew Australian families deserved something simpler, more reliable, and genuinely affordable. That's why I created CareAlert."
— Mike Steele, Founder, CareAlert
Our Journey
1
1985 — 2002
The Safety Switch King
Mike Steele spends 35+ years championing electrical safety across Australia, becoming one of the country's most recognised safety advocates — including regular TV appearances alongside Bert Newton and other household names.
2
2002 — 2005
A New Direction
After Safety Electrical Services, Mike dedicates himself to helping other businesses and finding ways to apply his safety expertise to a new challenge — keeping older Australians safe and independent at home.
3
2005
CareAlert Is Born
Motivated by his own search for a better personal alarm for his elderly mother, Mike founds CareAlert — reliable, simple, and genuinely affordable personal alarm systems for every Australian family.
4
2005 — Today
A Family Carrying It Forward
Mike's son Darren joins and now leads daily operations alongside his father — a true family business, built on trust, still driven by the same simple belief: everyone deserves to feel safe at home.
Who We Help
Protecting Independence &
Peace of Mind

CareAlert personal alarms exist for one clear purpose — helping people maintain their independence while keeping help just a button press away, 24 hours a day.

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Older Australians Living Independently
Stay confident at home and out and about, knowing help is always within reach — without relying on family being nearby.
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Families Supporting Ageing Parents
Give your whole family genuine peace of mind. Know that Mum or Dad can get help fast — even when you can't be there.
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People with Disabilities
Reliable emergency support for people with mobility challenges, chronic health conditions, or disability — at home or on the go.
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Aged Care & NDIS Providers
Trusted by aged care organisations and NDIS providers across Australia to support clients with reliable, fundable safety solutions.
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Occupational Therapists
A go-to recommendation for OTs conducting home safety assessments and AT planning — simple to prescribe, simple to fund.
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Lone Workers & Active Seniors
For anyone working alone or regularly out and about — GPS tracking and fall detection means help can always find you.
Hear It From Mike
Before CareAlert —
The Safety Switch King

Long before CareAlert, Mike Steele was a household name in Australian safety. As the "Safety Switch King", he was a regular face on Australian television — appearing alongside Bert Newton and other well-known personalities — tirelessly campaigning for the safety switches that have saved countless Australian lives.

It's that same relentless passion for keeping Australians safe that eventually led Mike to found CareAlert in 2005. The product changed. The mission never did.

Our Values
Why We Do What We Do
Every decision we make at CareAlert comes back to four simple principles that Mike instilled from day one.
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Simple & Intuitive
Built for everyday Australians — no technical knowledge needed. If it's too complicated, we haven't done our job.
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Genuinely Affordable
No confusing contracts. No hidden fees. Transparent, fair pricing — and fully funded for many through government schemes.
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Real Local Support
Real help from real Australians when you need it most. We answer the phone — and we know our products inside out.
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Family at the Heart
We're a family business that started with family. That's why we treat every customer like one of our own.
Our Team
A Family Business You Can Trust

Two generations, one mission. Mike and Darren Steele run CareAlert together — a father and son team united by the belief that every Australian deserves to feel safe and supported.

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Mike Steele
Founder & Director
Australia's "Safety Switch King" — Mike spent over 35 years championing electrical safety before founding CareAlert in 2005. His motivation was deeply personal: finding a better solution for his own elderly mother. That same care and determination drives everything CareAlert does today. Mike remains actively involved in product direction and the company's mission.
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Darren Steele
General Manager
Mike's son Darren leads CareAlert's day-to-day operations, carrying the family mission into a new generation. Working closely with aged care providers, NDIS organisations, occupational therapists, and support coordinators across Australia, Darren ensures CareAlert continues to deliver what families truly need — practical, reliable safety solutions, backed by people who genuinely care.
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Proudly Australian — Serving Families Nationwide
CareAlert supports families right across Australia — from major cities to regional towns and rural communities. Wherever you are, our team is here for you. When you call us, you speak to a real Australian who knows our products, understands your situation, and genuinely wants to help.
Ready to Bring Peace of Mind Home?
Trusted by tens of thousands of Australian families. Simple to use, fairly priced, and backed by a local team who genuinely cares.
Australian-owned · 20+ years experience · Free shipping · May be fully government funded

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